Google loves iOS, and they demonstrate this feeling making the best iOS apps available.
Actually they have more than 20 apps available for free [off course] on the App Store for the iPhone and a few less for the iPad, but those apps are not the kind of apps a company makes just to be on a platform, those are great apps. I won’t be too wrong if I say Google has the best iOS developer team available on the market, maybe at the same level Apple has, and they also keep it growing and growing by adding developers of some of the best iOS and web apps available to it. Here’s a few examples:
- Sparrow iOS email client, acquired by Google on July 20, 2012
- Meebo instant messaging web app, acquired by Google on June 4, 2012
- Waze GPS navigation app, also acquired by Google on June 11, 2013
Those are only a few of the acquisitions made by Google to increase their potential and knowledge over the iOS platform. You can easily see the results of this using Google+, Hangouts and Google Maps apps. They are great, won’t crash, have fluent and consistent animations and nice and seamless integration with the OS, try by yourself if you don’t believe me.
Obviously there’s a reason behind.
Google’s objective is to develop an iOS ecosystem inside the OS by making each app able to communicate with the others. For example if you have the Gmail app installed in your device and you also have Google Chrome and/or Google Maps, Gmail will open web links with Chrome and addresses with Google Maps, instead of using Apple’s Safari and/or stock Maps app. But that’s only a part of the story, in fact they want to make better counterparts of the Apple stocks apps so you won’t use Apple’s, in other words, they want to keep you in their ecosystem. Why? Because Google is an advertising company and they need to sell ads to make money, if you use their mobile app you’ll likely end using their web counterparts and that means more possibility for you to see their ads, that’s why.
And they’re doing a great job to make that happen since nearly all Google’s counterparts are better than Apple’s stock app, and not only for me but for many other websites. If you use Gmail address, for example, it’s impossible to receive push notifications unless you use Google’s Gmail app, if you want precise turn-by-turn directions on your iPhone you can’t use Apple maps since their inaccurate compared to Google Maps or Waze [Waze = Google, so…], and what about YouTube? Same story.
An other important thing that confirms what I have said is that Google does not give the same level of attention and quality standards to their Android apps. If you have both Android and iOS you’ll agree with me when I say that, sincerely, Google Maps on Android sucks and the Google+ app is the same. No matter what device you have, from the high-end to the 50$ Android smartphone, both of those apps are more sluggish compared to the slowest iPhone ever made. Also the iOS ones gets new features way before Android’s and they’re updated more often too.